About Us


bloom opened in 2003 in Huntsville, AL and soon became more than just a place to shop!  We are a family owned and operated business and we love serving the dance, gymnastics, cheerleading, ice skating, twirling (& more!) community 

We searched far and wide to bring cutting edge dance fashion & quality products to the North Alabama market and dancers come from all over the Tennessee Valley area to shop and experience our retail store and professional pointe shoe fittings.  bloom was named the Retail Store of the Year in 2008 by Dance Retailer News and we have been featured in numerous print and online articles regarding our merchandising, customer loyalty plans, business practices, and innovation. We sincerely appreciate you shopping with us and know that in the world of online shopping, our customer service and personal touch will bring you back over and over!      

Due to the fact our fashion inventory moves very quickly, we are limited to what we can sell online and be able to fulfill all orders. If you are looking for something specific, please feel free to email us at info@bloomdancewear.com or call 256-533-2623 and we will be happy to check stock for you.  

Some of our most popular fashion lines include: 5dancewear, Oh La La, Katrina, Lexi Lou, Sadie Jane, Lorna Jane, & more!